Have you been walking through downtown recently, saw the new sign that says "Find Your Groove," and thought, "Wait... what?"

I had to do a little digging to find out exactly who that sign belonged to, but I found out the answer - it's a new place in Missoula called Groove Montana, and they just had their grand opening this past weekend.

So What Exactly Is Groove Montana?

Groove Montana is a dispensary, and began selling products to medical cardholders over the weekend with a grand opening that coincided with First Friday. Details are still pretty sparse on their social media pages at the moment - their Facebook page only has the grand opening announcement and their Instagram account is currently privatized.

Someone in the comments of their Instagram page did ask whether they plan to sell recreationally in the new year, when Montana will officially make that practice legal. Groove Montana responded back without answering that question, but their posts say multiple things that nothing is for sale.

According to their website, Groove Montana is a family-owned business operating out of the foothills of Glacier National Park, and they're dedicated to "unlocking the power of cannibal to compliment your life."

Groove Montana is located over by the Top Hat on West Front Street, and their hours of operation see them open from 11 AM to 8 PM on Mondays through Saturdays, and 12 PM to 6 PM on Sundays.

It's a mysterious, quiet opening for a new business in town, but I'd bet we'll be hearing a lot more from Groove Montana in the coming months. Did you get to see them this weekend during First Friday?

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