Medical Spa Marketing: Top 20 Med Spa Marketing Ideas To Get More Med Spa Leads
As the third quarter of 2022 is quickly drawing to a close, now is the perfect time to try some new med spa marketing ideas for your med spa business. If you’ve been wondering how to get more med spa leads, we’ve got a ton of things you can try—and it all begins with your med spa website design.
It’s important to try a variety of things when it comes to medical spa marketing. Why? Because every med spa needs med spa leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new med spa leads, it becomes impossible to grow your med spa business.
But, if you create a system that attracts new customers and delivers new med spa leads to your business like clockwork, that’s a recipe for:
- More high-paying med spa appointments
- Increased revenue for you and your crew
- A dependable way to grow your med spa business
We know why med spa providers need to generate med spa leads, but how can you do it affordably and efficiently? The answer is: good medical spa marketing with good med spa website design. If you’ve ever wondered how to get more med spa leads, follow the steps below—and consider working with a med spa marketing agency to grow your med spa business!
1. Get More Med Spa Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your med spa business
- Read about the med spa services you provide
- See your service area
- Get in touch with you about med spa appointments
- Become quality med spa leads for your business
Without a med spa website and professional med spa website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A med spa marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top med spa marketing ideas that’s been proven time and again to generate quality med spa leads and grow your med spa business. So, if you’ve been wondering how to get more med spa leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in med spa leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local med spa providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality med spa leads. A med spa marketing agency can also set you up with a professional med spa website design and share other med spa marketing ideas.
3. Always Use Local SEO to Generate Med Spa Leads
Search engine optimization (SEO for med spa) is still king in the digital marketing space for medical spa marketing, which is why medical spa SEO is so popular. SEO is what moves your med spa business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, medical spa SEO alone can generate the majority of your med spa leads (but we still recommend reading the rest of these med spa marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a med spa marketing agency and let an expert in medical spa SEO get you up and running.
4. Use Google’s Local Service Ads to Get More Med Spa Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for med spa providers, at least 7 of them will click one of those ads and turn into a med spa lead.
How much more money would you make per month with 7 more med spa contracts? For an extra boost, consider investing in digital marketing services for med spa companies, then use med spa SEO and a professional med spa website design to hook your potential customers.
5. Get More Med Spa Leads Through Facebook + Instagram
Still wondering how to get more med spa leads? Medical spa marketing on Facebook and Instagram can be a cost-effective method for medical spa marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal med spa customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need med spa providers in the future. If you’ve been wanting to try medical spa marketing on social media, this is definitely one of the med spa marketing ideas worth trying.
Paired with med spa SEO and professional med spa website design, this is a powerful way to grow your med spa business. A med spa marketing agency can get you set up.
6. Ad Retargeting Is a Fresh Med Spa Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your med spa business.
Retargeting is a great way to keep your med spa business and med spa website in front of potential customers who have already shown interest by visiting your website. This is one med spa marketing idea well worth trying, especially if you’re already getting good traffic to your med spa website. Throw in some SEO for med spa for an extra visibility boost!
7. Create a Med Spa Facebook Group
Having a dedicated Facebook business page for your med spa business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into med spa leads and help grow your med spa business.
8. Content Marketing = Med Spa Advertising
Creating content for your ideal customers is a great way to get more med spa leads. Consider writing blog posts and articles that you can post on your med spa website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- The Best Skin Health Products of 2022
- Anti-Aging Tips & Tricks
- Top 10 Home Skincare Routines
As you write these articles, plug your med spa services. Suggest that readers visit a med spa they can trust to do the job correctly the first time, and—if you’re affiliated with any certain medical brands—talk them up!
9. Create Helpful YouTube Videos About Med Spa Services
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful med spa videos. The videos can document your day-to-day activities, product reviews or various health and wellness routines. These videos will build your credibility as a med spa and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your med spa website so they can learn more.
10. Email Marketing = Med Spa Advertising, Too!
Email marketing is one of the oldest forms of medical spa marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your med spa business, you’ll make (on average) a $40 return on your investment.
Because most med spa businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready med spa leads and spend 33% less money on making sales.
11. How to Get More Med Spa Leads at Trade Shows
Attending trade shows should be high on your list of med spa marketing ideas. They not only provide plenty of solutions for how to get more med spa leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your med spa business.
12. Get Med Spa Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with other medical practices —they’re likely to send more med spa leads your way!
13. Reputation Management Affects Your Med Spa Business
Did you know 85% of people search online to find local med spa providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you deliver on your promises?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your med spa services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your med spa business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more med spa leads.
14. Make Your Med Spa Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your medical spa marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your medical spa marketing!
If you’re not sure where to start, take a look at how your competitors are generating med spa leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
15. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a complementary medical service provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your med spa business since you’re both working to generate new med spa leads.
16. Send Out Direct Mailers to Get More Med Spa Leads
Here’s another med spa marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for med spa leads from other sources to determine if this is a viable solution for you.
17. Canvass the Area to Generate Med Spa Leads
Canvassing an area to generate med spa leads might seem like an old-school marketing tactic, but it can still be effective in med spa advertising. After all, consumers are more likely to work with you when they can put a face to your business.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s new med spa leads!
18. Increase Referrals to Get More Med Spa Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your med spa business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the med spa marketing ideas you shouldn’t pass up.
19. Take Pictures of Your Work
A picture can say a thousand words, so make sure you’re taking photos to document your various products and services in action. It’s a great way to show the quality of your work, and it gives you great content to post on your med spa website and social media.
20. Don’t Pay for Med Spa Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your med spa business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your med spa website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your med spa business is using med spa digital marketing. Combined, SEO for med spa and professional med spa website design can increase your online visibility and win you more med spa leads.
Sign Up With Townsquare Interactive to Maximize Your Med Spa Marketing Budget
Website design isn’t the only element of an effective med spa marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate med spa leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for med spa and reputation monitoring, can strengthen your med spa marketing campaign and help you to generate more med spa leads.
The team at Townsquare Interactive specializes in creating med spa marketing campaigns and med spa website designs that generate med spa leads across the country. All of our med spa website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your med spa marketing campaign to the next level.
Click the button below to learn more about our med spa marketing strategies and how to grow your med spa business.