During Sunday night's big game, country star Justin Moore was paying attention to more than just the football action. He was also keeping an eye out for his very first Super Bowl commercial featuring his favorite leading ladies: his family.

“I love being a dad and want to give them everything they want,” the dad of three beautiful little girls says in a mock interview which opens the commercial.

The ad then depicts the father being dragged around a mall, doing anything to put a smile on his girls' faces. The commercial is for Simmons Bank, making the point that they are their for you for any small, or big expenses. And by the end of the 30-second spot, it looks like Moore is going to make one very big purchase.

As the commercial closes the family drives by an open piece of land for sale, and guess what? The girls want it, too, so it's theirs. Safe to say that Moore's little ladies have him wrapped around their tiny fingers.

Moore has been very open about how much his family means to him. He coaches his daughters' basketball teams and even lets them "make him look pretty."

The "You Look Like I Need a Drink" country singer is getting ready to hit the road as a part of Brantley Gilbert's 2016 Take It Outside Tour. The trek will kick off in June and play 22 dates before it wraps on Oct. 15 in Morrison, Col.

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