Beer Gets Cheaper The More Snow Falls in Montana

So far 2021 is off to a interesting start. I guess that new years resolution to not drink as much as I did in 2020 is going to be a tough one to keep. 2020 was full of reasons to drink. Wildfires, giant hornets, presidential election and a worldwide pandemic. No wonder Americans consumed more booze in 2020 than 2019.

According to Rand.org

A national survey found that the overall frequency of alcohol consumption increased by 14% among adults over age 30, compared to the same time last year. The increase was 19% among all adults aged 30 to 59, 17% among women, and 10% among for non-Hispanic white adults.

So far 2021 is gearing up to beat that number. Thankfully, Busch Light has brought back their "Snow Day" promotion. It is basically a reason to pray for snow this winter. The more snow, the cheaper the beer.

Here is how it works:

In Montana, for every inch of snow that they receive in Billings between now and March 28th, you can get a $1 rebate on Busch Light.

The catch? Well it is a rebate. So there are some hoops to jump through to get your money back. But, if your willing it is a good way to get some cheap beer. Also, there is a cut off on how much money you can discount. For example, max discount for a 24 pack is $12 and max discount for 30 pack is $15.

The official rules on the website say:

The total snowfall measurement amount will be determined on the amount of snowfall received at “Billings International Airport” in Billings, Montana during the period January 4, 2021 through March 28, 2021 as recorded on https://www.ncdc.noaa.gov/cdo-web/search.

Good news is that Billings typically has terrible winter weather. They recently broke records for snowfall in the past few years. So PRAY FOR SNOW!