If you live in Missoula, you're probably familiar with Hank Green. He and his brother John Green were well-known on YouTube as Vlogbrothers, before getting pulled in different directions - John went on to write several novels, including The Fault In Our Stars, which was a huge hit. Hank has continued his internet presence, developing a large TikTok following and getting into writing himself, most recently last year's A Beautifully Foolish Endeavor.

Hank Green has lived in Missoula for a long time, and last night on Twitter, he decided to poke fun at a failed business venture that he had in town years ago.

Or at least, we think it was his business - there's some confusion in the replies on whether it's something he did or whether he's referencing someone else's business.

It is fun digging through the replies too, especially from people who live in Missoula and are cracking jokes about how an upscale frozen yogurt shop would definitely take off in the city today. One tweet from Joe Baker even mentions that Missoula is a town that will have "people line up 20-30 deep for ice cream at Big Dipper in January, so not the worst place to try," which... yep, totally fair.

Do you know what frozen yogurt place Hank Green is talking about? Do you remember one in popping up around Missoula in 2009?

5 of the Best Sweet Treats in Missoula