WATCH: Chris Stapleton Teams With Lego for New Music Video
This is pretty cool. Chris Stapleton's teamed with The Lego Group and his new music video for "Second One To know" was released today. It features Stapleton, his band, family, crew and even Chris Pratt as Lego figures.
This will be fun to watch if you love the Lego films. Even if you don't, it's pretty neat.
If you think it was an easy video to make - think again! The video took thousands of hours of work. But after all the hard work with storyboards, animation, lighting, FX, sounds and more......we get Chris Stapleton in Lego form.
Parts of a press release are listed below.
Of the inspiration behind the video, Stapleton offers, “We wanted to do something fun for this song and it always sounded like a fight scene to me, so we approached The LEGO Group with this idea and a rough outline of what we wanted to do. Once The LEGO Group gave us the green light, David Coleman and the team at Pure Imagination took that outline and refined and built it into what it has become. Along the way, the fight got bigger and more absurd and I got a front row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters and it was a cool thing for us to get to do together. It was an incredible experience for me and I couldn’t be happier with the end result.”
Chris and Morgane Stapleton’s Outlaw State of Kind fund will be donating royalties from the video to organizations implementing the LEGO Foundation’s Playful Parenting program, which promotes playful interactions between caregivers and children aged birth to three across the globe.