Slogans can do a lot for a city getting people to visit.Here's a few examples, some good some not so much;  Vaughn is a city of 300,000 north of Toronto, their slogan, “The City Above Toronto”.  A billboard just outside Tuscumbia, AL on I-65 said, “Come See What Helen Keller Couldn’t” ( it really did.)  Then there’s Hoover, AL,  its’ old slogan, “Hoover’s Happening.”  Their new one is “Exceeding Your Expectations.”  I wonder what is the official slogan of Missoula?