One of the reasons why Missoula has become such a hot spot for meetings, conferences and athletic events is due to the efforts of an organization called Destination Missoula.
Over 12.4 million nonresident visitors spent $3.5 billion in Montana in 2016, according to a new report just released by the Institute For Tourism and Recreation Research at the University of Montana.
There were more out-of-state visitors to Montana in 2015, but overall, they spent less money than the previous year, according to a new report from the University of Montana Institute for Tourism and Recreation Research.