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Missoula Main Street Named One Of The Most Beautiful In The Country


Are we really surprised that a Missoula street was named one of the most  beautiful main streets in the country? I mean come on, we live in the last best place for a reason!

JETSETTER has been all over the country checking out the main street scenes. Here’s what they say makes an epic main street:

What makes a small town such an idyllic getaway? It’s usually the Main Street—often a Rockwellian dream come to life, with buzzy (but not overrun) coffee shops, quirky one-off boutiques and local characters at every turn. Here, our picks for the most beautiful main streets in the US.

So ya better believe that when they stopped in our little slice of heaven, they too were swept away by Missoula’s beauty. That’s why our very own Higgins Street came in at number three on the list of best main streets in the country! Check out what they said about it:

If you’ve ever seen A River Runs Through It, you know Missoula is one of the prettiest corners of the Northern Rockies. The college town’s Main Street, Higgins Avenue, is part of what makes the town so cinematic: it’s like the set of a Wild Western come to life. Shop historic Butterfly Herbs for huckleberry tea, hit the weekend Farmers Market, and go for dinner at Plonk (the grilled Colorado lamb, with risotto and blacked cherry tomatoes, will get you pumped for the morning hike up to Mount Sentinel).

To see what other streets made the list, check out or click HERE!

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