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Milk Gets a New Slogan

Image courtesy of Okea, Thinkstock

Of course I “got milk!” But my favorite beverage is moving on. Slogan-wise, at least.The longtime and popular slogan, “Got Milk,” which has been used since 1993 is being replaced in favor of a new ad campaign called “Milk Life.” It’s intended to highlight milk’s health benefits. Sometimes I think industries like advertising agencies really just try too hard to out-think themselves and consumers, but…if the Milk Processor Education Board thinks it’s worth $50 million bucks to launch, well, MOO power to you. A part of what has almost become pop culture gets put out to pasture. DB

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