They say makeup has been around for over 6000 years. It started with a few color assortments, now expanded to a huge money market. But according to a new study, guys find women more attractive with LESS makeup on.

Researchers found that men prefer women who wear up to 40 percent less gunk on their faces. Women, on the other hand, are under the impression that others find greater amounts of makeup attractive – and think a full-face of perfectly applied makeup is most attractive to men. I think in Montana especially, men like the natural look opposed to the "glam". So ladies the no make-up challenge is going on on Facebook, will you be taking part?