Kellogg’s Froot Loops are not wholesome. They are not natural. And, that’s kind of the point. Nobody on a health kick eats Froot Loops and Kellogg not only is changing them but all their ingredients.

According to Consumerist in an effort to boost sales of the seemingly glow-in-the-dark cereal, Kellogg’s is going to try to make the stuff without artificial ingredients, colors, and preservatives. Going all natural. The next big brand to move in the right direction.

 

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