General Mills Removes Artificial Color and Flavor in Cereal

Breakfast cereal is an important part of the diets of many men, especially bachelors. When you just don’t have time to boil some water for ramen or microwave a burrito, you can always just pour a bowl of cereal. No muss. No fuss.

Well, General Mills is making a radical change to their cereals and have vowed to eliminate all artificial colors and flavors.

For cereals like Cheerios and Wheaties, it doesn’t seem like it would be too hard.

But for Lucky Charms and Trix? How in the world will they do it? Is there anything in those cereals that’s currently natural?

We will soon see if they’re able to maintain that unnaturally fruity flavor with actual natural food. (Yahoo)