Doritos Bags Are Shrinking

I thought my eyes were deceiving me. Noticing fewer chips in your bag of Doritos or maybe a little less cereal in your bowl? You’re not imagining it.

Companies have dealt with the high cost of agricultural goods and energy ... by giving the consumer less.

"We are tightening our belts," PepsiCo chief Indra Nooyi said. PepsiCo recently cut the amount of Tropicana orange juice you get in a large container by 7% and Doritos bags have been reduced by 2 ounces.

PepsiCo is not alone. Kellogg, General Mills, Unilever, Wm. Wrigley Jr. and Procter & Gamble have all quietly reduced the amount of cereal, ice cream, gum, paper towels and toilet paper you get in a package.