Contoured Bottom for Easier Handling

Hows that for an attention grabbing, innuendo filled headline? I've gotta admit I wasn't alone in coming up with it but the other party wishes to remain anonymous. But seriously, Pepsi has come up with a newly designed 20oz bottle. It's their first re-design in 17 years. They've lost some share of soft drink sales and they hope this new design will help regain some of that.