Contact Us

Microwave Ovens: Are They Going the Way of the Dinosaur?

America may be waving bye bye to the microwave. Microwave sales have tumbled, or remained static, for more than a decade since the peak sale days of 2004.

Now, it could have something to do with the fact 90 percent of American homes already have one (up from 20 percent in the ’70s and 80 percent in the ’90s), but that was still true for more than 10 years before sales showed trouble.
The more likely story is that a shift in eating habits toward quality over convenience has left microwaves struggling, while substitutes, like toaster ovens, are flying off the shelves. “People become more health conscious, and more interested in cooking ‘fresh,'” said one analyst. “That’s not helping microwaves.”

Sales of frozen meals are also taking a hit after nearly 60 years of sustained growth, and microwavable popcorn sales are slowing. Plus, with the small appliance market booming with crock pots, griddles, and rice makers, people aren’t willing to take up valuable counter space with a bulky microwave they don’t really use.

So is the microwave dead? Not quite, since the more upscale, built-in microwaves are doing well. Rather, it could be beginning “a slow, drawn-out decline.”

Best of KYSS FM

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KYSS Corral quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KYSS Corral contests, events, coupons, presales, and much more delivered to you for FREE.